Marketing and Social Media Specialist - BMD GROUP

Seef, Bahrain

Description

This is a full-time on-site role located in Manama for a Marketing and Social Media Specialist. The Marketing and Social Media Specialist will be responsible for developing and implementing social media campaigns across various platforms, monitoring analytics to measure the effectiveness of campaigns, and creating content for both online and offline marketing initiatives.

Requirements

  • Bachelor's Degree in Marketing, Communications, or a related field
  •  Experience in social media management and digital marketing
  • Experience with social media analytics tools such as Google Analytics and Facebook Insights
  • Excellent writing, editing, and communication skills
  • Experience creating and implementing social media campaigns across various platforms
  • Knowledge of SEO and SEM best practices
  • Experience with graphic design tools such as Adobe Creative Suite is a plus
  • Positive attitude, creative mindset, and ability to work effectively in a team
  • Experience managing social media platforms for tech brands, part of a content team or marketing agency
  • Hands-on knowledge of social media management tools, an understanding of web analytics tools (social and web)
  • Proficiency with at least four social media platforms including LinkedIn, YouTube, Twitter, Facebook, Instagram and Reddit
  • An analytical eye and a good sense for the type of content that performs best depending on platform and objective
  • Experience with educational content funnels, and using video as a core social media marketing asset
  • Exceptional interpersonal skills and aptitude for forging trusting relationships across diverse, cross-functional teams
  • Excellent verbal and written communication skills, strong content marketer
  • Proven ability to prioritise and differentiate what matters from the noise, meeting deadlines without sacrificing quality
  • Willingness to travel up to 4 times a year for internal events

Benefits

  • Membership in associations
  • Participation in international and local conferences and exhibitions
  • Flexible working Training courses and development workshops 
  • Friendly and healthy work environment

Responsibilities

  • Create, schedule and publish content and campaigns across multiple social media channels
  • Deliver regular analysis and reporting on social media metrics, content performance and campaigns results
  • Support the growth and nurturing of the social media audiences, while increasing engagement rates and valuable actions
  • Develop flair with copywriting and asset creation to create messaging that aligns with the brand and its personality, and drives audiences towards action
  • Be responsible for executing A/B and multivariate growth tests
  • Be audience centric, focusing on platform and community moderation, as well as direct audience engagement
  • Create awareness on integrated campaigns, product launches, webinar series, industry announcements and core content. 

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